Managed digital PR.Earn the mentions models cite as proof.
The corroboration layer of the Cognos program: monthly press and citation building, written and placed so answer engines can find independent confirmation of what you claim.
- Monthly cadence
- Indexed placement
- One consistent fact set
Digital PR is a managed program that earns third-party mentions and press placements written for retrieval, giving answer engines independent sources that confirm what your site already claims. Perfectus Labs operators run it on a monthly cadence.
Digital PR
Traditional PR optimizes for the logo on the wall. We optimize for the sentence a model can retrieve six months later.
Each release is built on something real, carries the same entity facts as your site, and goes where it will actually be crawled. Around it we build the supporting citations that repeat those facts.
The output is corroboration, which is the thing that turns a marketing claim into something a retrieval system will repeat on your behalf.
Included in your Cognos program.
It's included in every tier, alongside the technical work, schema, content, business profile, and press. They pay off together: press points models at pages the technical work made readable, and schema only helps once there's something worth quoting. What changes between tiers is how much ships each month.
Four steps, every month.
Find the real story
Services, hires, milestones, proprietary data. We won't manufacture news, because it reads as manufactured.
Write for retrieval
Consistent entity facts, clear claims, and language a model can lift without distorting.
Place where it's indexed
Distribution chosen for whether it gets crawled, not for the size of the logo.
Reinforce
Supporting citations and profiles repeating the same facts so corroboration compounds.
How most teams handle this, and how we do.
Story selection
Teams manufacture news to fill a calendar
Operators find real, defensible angles worth citing
Writing goal
Copy is written to impress an editor
Copy is written for a model to lift cleanly
Placement choice
Outlets are picked for prestige alone
We place where crawlers actually index content
Fact consistency
Each release describes the company differently
Every placement repeats the same entity facts
Cadence
Placements happen in bursts, then go quiet
Releases and citations run on a steady monthly schedule
What you get
- 1, 2, or 4 releases a month depending on tier
- Indexed distribution
- Supporting citation building
- Consistent facts across every placement
Who it's for
Trust-led categories: professional services, health, finance, home services, anything where the buyer is checking whether you're legitimate.
Brand awareness campaigns and product launches aimed at a press audience. That's a different discipline with a different scorecard.
Included in every tier of the Cognos program. Month to month, thirty days notice.
From $1,500 a month.
- Tier 1 from $1,500 / month
- Tier 2 from $2,500 / month
- Tier 3 from $3,500 / month
- One-time $1,000 setup, month to month after that
A dashboard, updated regularly. A report, every week.
Prompt-level citation movement, everything shipped tied to the branch it targeted, what it changed, and what's next. Including the parts that didn't move and what we're doing differently because of it.
The rest of the same program.
Each one is included in Cognos, running on the same engine and reporting into the same monthly document.
Before you ask us.
Is the PR work included?
Yes. Press runs inside Cognos alongside the technical and content work, because corroboration converts into citations when the pages it points at are readable and actually answer the question.
Do you guarantee placements?
We guarantee the cadence and distribution through our wire partners. Individual outlet pickup isn't ours to promise.
Is distribution paid?
We use paid wire distribution for releases. We don't buy links or run link schemes.
What if we have no news this month?
We'll find the angle in what you already do, or we'll skip a beat rather than publish filler.
Does press help AI visibility directly?
Indirectly and meaningfully. It gives models independent sources carrying your facts, which is what corroboration means in practice.
Start with the free audit.
We run your category's questions against the answer engines, scan the technical side, and show you where this work lands inside your Cognos program.