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From the workshop

Notes from the workshop, written while the work is still wet.

How AI retrieves and cites companies, product decisions we later regretted, and the boring math behind software that compounds. Written by the same team running client work.

  • AEO field notes
  • Product decisions
  • Post-mortems

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Inside Cognos: optimizing for answer engines that never publish a changelog, cover image
Aug 4, 20267 min read

Inside Cognos: optimizing for answer engines that never publish a changelog

ChatGPT, Perplexity, Copilot and Claude all decide who gets cited, and none of them announce when the rules change. Here is how the Cognos program is built to keep up, and what it does each month.

Andrew Bethel