AI citation optimization.Get named in the answers your buyers ask for.
A focus inside the Cognos program on the prompts you care about most. We find who's being cited instead of you, why the model prefers them, and go take the branch.
- Prompt-level targets
- Competitor teardown
- Content plus corroboration
AI citation optimization is a managed engagement that targets specific prompts where a competitor gets named instead of you, then builds the content and corroboration needed to take that answer. Perfectus Labs operators run it as a focused track inside Cognos.
AI Citation Optimization
Citation isn't awarded for being the best business. It's awarded for being the most retrievable, most corroborated, most cleanly structured source on that specific question at that moment.
We start from the prompts you name. For each one we record the current answer, the sources cited, and what those sources have that you don't: clearer structure, more specific claims, third-party corroboration, or simply a page that exists at all.
Then we close the gap in the order that matters, and keep checking the prompt to see whether the answer moves.
Included in your Cognos program.
It's included in every tier, alongside the technical work, schema, content, business profile, and press. They pay off together: press points models at pages the technical work made readable, and schema only helps once there's something worth quoting. What changes between tiers is how much ships each month.
Four steps, every month.
Fix the target list
The prompts that are worth real money to you, named explicitly rather than inferred.
Tear down the incumbent
What's being cited today, and the specific reasons the model prefers it.
Close the gap
The page, the structure, the entities, and the corroborating sources the branch requires.
Keep tracking it
The prompt stays in the tracked set for as long as it takes, and stays there after any movement so we notice if it moves back.
How most teams handle this, and how we do.
Target selection
Someone guesses which keywords matter
Operators fix a named prompt list with you
Competitor analysis
Nobody checks why a rival gets cited
We tear down the incumbent's structure and claims
Content decisions
Pages get written on instinct
Each page is scoped to close a specific gap
Corroboration
Your site is the only source making the claim
We add the third-party proof the branch requires
Tracking after launch
Results get checked once, if at all
The prompt stays monitored for as long as it takes, and after any movement
What you get
- A named target prompt list
- Competitor citation teardown per prompt
- The content and citation work to close each gap
- Verification tracking until the answer changes
Who it's for
Clients who already know exactly which question decides their deals and can name it in one sentence, so we can weight the program toward it.
This is where we point the program's effort once the map, the technical layer, and the publishing are already running.
Included in every tier of the Cognos program. Month to month, thirty days notice.
From $1,500 a month.
- Tier 1 from $1,500 / month
- Tier 2 from $2,500 / month
- Tier 3 from $3,500 / month
- One-time $1,000 setup, month to month after that
A dashboard, updated regularly. A report, every week.
Prompt-level citation movement, everything shipped tied to the branch it targeted, what it changed, and what's next. Including the parts that didn't move and what we're doing differently because of it.
The rest of the same program.
Each one is included in Cognos, running on the same engine and reporting into the same monthly document.
Before you ask us.
Can you guarantee we get cited?
No. No one can guarantee model output. We guarantee the work and the reporting that proves it: the gap analysis, the pages, the corroboration, and the tracking.
How long does a prompt take to flip?
It varies with how entrenched the incumbent is. Uncontested branches can move inside a month. Contested ones take a quarter or more.
Is this included in Cognos?
Yes, in every tier. Targeting a prompt works when the technical layer, the content, and the corroboration behind it all run at the same time, so they run together.
Start with the free audit.
We run your category's questions against the answer engines, scan the technical side, and show you where this work lands inside your Cognos program.