AI search visibility tracking.Know where you're named, and who's named instead.
Cognos runs your priority questions against the answer engines on a schedule and records what comes back: whether you're named, who's named instead, and which source the model pulled from.
- ChatGPT, Gemini, Perplexity, Claude, AI Overviews
- Prompt-level history
- Competitor citations
AI search tracking is a Cognos capability that runs your priority questions against ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews on a schedule and records whether you're named, who's named instead, and which source got cited. It turns invisible answers into a trackable history.
AI Search Tracking
Rank tracking answers a question nobody asks anymore. When most of the buying research happens inside an answer, the only measurement that matters is whether the answer includes you.
We run your prompt set against the major answer engines on a schedule and store the full response, not just a yes or no. That gives you the sentence you were mentioned in, the competitors mentioned alongside you, and the URLs the model cited as evidence.
Over months that history becomes the actual scoreboard. You can see a branch flip from a competitor's page to yours, and trace it back to the work that caused it.
What this fixes.
Flying blind on mentions
Without tracking, you find out you're missing from an answer only when a prospect mentions it in passing. By then you've already lost the deal that answer influenced.
Can't prove citation gains
Work gets done on the site but nobody can point to whether it changed what a model says. Budget conversations turn into arguments about faith instead of evidence.
Blind to who's winning instead
You don't know which competitor keeps showing up in your place or which source the model trusts over yours. You can't compete with a rival you can't see.
Four steps, every month.
Build the prompt set
Your fan-out map becomes a standing list of prompts worth checking, plus the head questions you care about by name.
Run on a schedule
The set runs across the major engines regularly so you get a trend line, not a one-off screenshot.
Record what was cited
Every response is stored with the sources it referenced, so a gain or a loss can be traced to a specific source.
Report the movement
Weekly reporting shows which prompts you gained, which you lost, and who took the ones you lost.
What you get
- Prompt-level visibility across the major answer engines
- The sources cited on every tracked answer
- Competitor presence on the prompts you care about
- A live dashboard, updated regularly, plus week-over-week movement in your weekly report
Who it's for
Anyone who has been asked in a leadership meeting whether AI mentions the company and had to guess.
If you want a single vanity score with no underlying detail, other tools do that more cheaply. We report the responses.
Included in every tier of the Cognos program. Month to month, thirty days notice.
You don't operate this yourself.
Cognos is the engine. Our team runs it on your account, publishes against what it finds, and reports the movement in one monthly document. The managed side, and what it costs, is spelled out on the services and pricing pages.
This is one part of the engine.
Nothing here works alone. Each capability feeds the next, and every one of them is included in the program.
Before you ask us.
Which engines do you check?
The ones buyers actually use: ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. We add engines as they get meaningful share.
Is this a dashboard I log into?
Yes. Your dashboard updates regularly so you can check it any time, and every week the tracking output also arrives as a report with the interpretation attached, so you're never left decoding it alone.
Why do answers change between runs?
Because models are non-deterministic and their retrieval shifts. That's exactly why we track a set over time instead of quoting one lucky response.
Bring us the number you're trying to move.
We run the audit, then map your first thirty days against it.