Business profile optimization.Win the local questions buyers actually ask.
Cognos manages your Google Business Profile as part of the program: the facts stay accurate, posts go out on a schedule, and everything matches what your site claims.
- 8 to 12 posts a month
- Category and service accuracy
- Matched to your site graph
Business Profile optimization is Cognos's ongoing management of your Google Business Profile: accurate categories and services, a regular posting cadence, and facts that match your site. It exists because local answers lean on the profile as a primary source, not a secondary one.
Business Profile
For any question with a location attached, the business profile is a primary source. Models and local search both lean on it heavily, and a stale or half-filled profile reads as a business that might not be operating.
We keep the profile complete and correct, publish posts on a regular cadence so it reads as active, and make sure the categories and services listed there match the services described on your site.
Consistency is the part most people miss. A profile that says one thing while your site says another gives a model a reason to hedge or pick someone unambiguous instead.
What this fixes.
Profile goes stale between updates
Nobody owns the profile day to day, so hours, services, and categories drift out of date. A stale profile reads as a business that might have closed, and that costs you the map pack and the local answer both.
Site and profile disagree
Your website says one set of services and the profile says another. That mismatch gives a model a reason to hedge on you or name a competitor whose facts line up cleanly.
No posting cadence at all
A profile with no recent activity looks dormant next to competitors who post weekly. You lose the liveness signal and the extra indexed surface a steady cadence gives you for free.
Four steps, every month.
Fix the record
Categories, services, hours, service areas, and description brought in line with what you actually sell.
Publish on cadence
Eight to twelve posts a month depending on tier, written against the same question map as everything else.
Watch the signals
Review flow, Q&A, and photo activity, because these read as liveness signals.
Keep it aligned
Any change to your services on site propagates to the profile so the two never contradict.
What you get
- 8 to 12 profile posts a month depending on tier
- Category, service, and description accuracy
- Q&A and review monitoring, plus review responses on your Google Business Profile
- Alignment with your on-site entity graph
Who it's for
Local and service-area businesses, multi-location brands, and any company where buyers ask questions with a city attached.
Pure e-commerce with no physical footprint gets less from this than from content and citations.
Included in every tier of the Cognos program. Month to month, thirty days notice.
You don't operate this yourself.
Cognos is the engine. Our team runs it on your account, publishes against what it finds, and reports the movement in one monthly document. The managed side, and what it costs, is spelled out on the services and pricing pages.
This is one part of the engine.
Nothing here works alone. Each capability feeds the next, and every one of them is included in the program.
Before you ask us.
Do profile posts really matter?
They matter as an activity signal and as an additional indexed surface carrying your language. On their own they don't win a competitive category.
Do you respond to reviews for us?
Yes. We handle Google Business Profile review responses for you, written to your guidelines and in your voice.
What if we have fifty locations?
Multi-location rollouts get scoped directly rather than stretched across a standard tier.
Bring us the number you're trying to move.
We run the audit, then map your first thirty days against it.