Cookie Policy
Last updated: August 6, 2026
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
How We Use Cookies
Perfectus Labs, LLC ("Perfectus," "we," "our," or "us") uses cookies and similar tracking technologies to enhance your experience, analyze website traffic, and, when we're running a paid campaign that calls for it, deliver and measure advertising. We use both first-party cookies (set by our website) and third-party cookies (set by other services we use). Not every category below is active on every visit — advertising and marketing tags are only enabled while a corresponding campaign is running; the "Currently active" / "Not currently active" notes below tell you which is which today.
Types of Cookies We Use
1. Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility.
Examples:
- Session cookies for maintaining your login state
- Security cookies for authentication
- Load balancing cookies
Duration: Session or up to 1 year
Can be disabled: No - These are essential for the site to work
2. Performance and Analytics Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often and if users receive error messages. This helps us improve website performance.
Examples:
- Google Analytics (_ga, _gid, _gat)
- Page view tracking
- Traffic source identification
- User behavior analysis
- Conversion tracking
Duration: Up to 2 years
Can be disabled: Yes - Through browser settings or our cookie preferences
3. Functionality Cookies
These cookies allow our website to remember choices you make (such as your language or region) and provide enhanced, personalized features.
Examples:
- Language preferences
- Theme preferences (light/dark mode)
- Form auto-fill information
- Video player settings
Duration: Up to 1 year
Can be disabled: Yes - May impact website functionality
4. Targeting and Advertising Cookies
These cookies are used to deliver advertisements relevant to you and your interests and measure the effectiveness of advertising campaigns. We only turn them on for the specific paid campaigns that need them, so not every example below is active at a given time — see the Third-Party Cookies section for the current status of each.
Examples:
- Google Ads and remarketing
- Facebook Pixel
- LinkedIn Insight Tag
- Twitter conversion tracking
- Third-party advertising networks, as campaigns require
Duration: Up to 2 years, for whichever of the above are active
Can be disabled: Yes - Through browser settings or ad preference managers
Third-Party Cookies
We use various third-party services that may set cookies on your device. The status note on each tells you whether it's actually running on the site today, or whether it's a tool we may turn on for a specific future campaign:
Google Analytics
Currently active. Helps us understand how visitors interact with our website.
Google Privacy Policy →Google Ads
Not currently active. If we run Google Ads campaigns, this would power conversion tracking and remarketing.
About Google Ads →Facebook Pixel
Not currently active. If we run Meta/Facebook ad campaigns, this would track conversions and build targeted audiences.
Facebook Privacy Policy →LinkedIn Insight Tag
Not currently active. If we run LinkedIn ad campaigns, this would enable conversion tracking and audience building.
LinkedIn Privacy Policy →Twitter / X Conversion Tracking
Not currently active. If we run X (Twitter) ad campaigns, this would track conversions from those ads.
X Privacy Policy →How to Control Cookies
Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Block third-party cookies only
- Delete cookies when you close your browser
- Set exceptions for specific websites
Browser Cookie Settings:
Opt-Out Tools
You can also opt out of targeted advertising by visiting:
- Digital Advertising Alliance (DAA) Opt-Out
- Network Advertising Initiative (NAI) Opt-Out
- Your Online Choices (EU)
Note: Blocking or deleting cookies may impact your experience on our website. Some features may not function properly if cookies are disabled.
Mobile Devices
For mobile devices, you can manage tracking through your device settings:
- iOS: Settings → Privacy → Advertising → Limit Ad Tracking
- Android: Settings → Google → Ads → Opt out of Ads Personalization
Do Not Track Signals
Some browsers have a "Do Not Track" (DNT) feature that lets you tell websites you do not want to have your online activities tracked. We currently do not respond to DNT signals, but we provide you with various options to control cookie usage as described above.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. Please check this page periodically for updates.
More Information
For more information about how we handle your personal data, please see our Privacy Policy.
Contact Us
If you have questions about our use of cookies, please contact us:
Perfectus Labs, LLC
Email: hello@perfectuslabs.com