Weekly AEO reporting.One document that shows exactly what moved.
Your dashboard updates regularly, and every week you also get one document: where your citations moved, what we published, what the technical scan caught, and what's next. Written to be forwarded, not decoded.
- Plain English
- Movement, not vanity metrics
- A live dashboard, plus a report sent every week
Reporting is the single monthly document Cognos sends showing which citations moved, what got published, and what's queued next. It's written in plain English so it can be forwarded and understood without a login or a meeting to explain it.
Reporting
Most marketing reporting is a screenshot of a tool with no argument attached. It proves activity happened. It doesn't tell you whether the thing you're paying for is working.
Cognos reporting leads with citation movement on your tracked prompts, then explains it: this piece shipped, this branch flipped, this competitor took that one back and here's the rewrite queued in response.
You also get the honest half. Branches we haven't taken yet, work that didn't move anything, and what we're changing because of it.
What this fixes.
Dashboards nobody can read
A login and a screen full of charts prove activity happened but not whether it worked. Someone still has to translate it before it means anything to a person signing the check.
No link between work and results
A list of deliverables with no connection to what moved leaves you guessing whether the spend did anything. That gap is exactly what gets a program cut at renewal time.
Nothing to hand upward
When a marketing lead has to justify spend to a boss or a board, a raw data export doesn't hold up in that room. Without a document built to be forwarded, that conversation gets harder every month.
Four steps, every month.
Movement first
Prompt-level gains and losses across the tracked engines, in one view.
What shipped
Articles, profile posts, releases, and technical fixes, each tied to the branch it targeted.
What it changed
The link between the work and the movement, including where there wasn't one.
What's next
Next week's plan, already sequenced from the refreshed map.
What you get
- A live dashboard, updated regularly, plus one weekly report per account
- Prompt-level citation movement
- Everything shipped, tied to its target branch
- Next week's sequenced plan
Who it's for
Owners and operators who have to justify the spend to somebody else, and would rather forward a document than run a meeting about a dashboard.
If you want real-time self-serve analytics, that's a tool purchase, not a managed program.
Included in every tier of the Cognos program. Month to month, thirty days notice.
You don't operate this yourself.
Cognos is the engine. Our team runs it on your account, publishes against what it finds, and reports the movement in one monthly document. The managed side, and what it costs, is spelled out on the services and pricing pages.
This is one part of the engine.
Nothing here works alone. Each capability feeds the next, and every one of them is included in the program.
Before you ask us.
Do I get a login?
Yes. Your dashboard is updated regularly, and every week the same data also arrives as a report with the interpretation attached, which is the part a bare dashboard link doesn't give you.
How often?
A report every week, plus a biweekly call with your strategist.
Bring us the number you're trying to move.
We run the audit, then map your first thirty days against it.