Digital PR and citations.Get credible sources talking about you.
Cognos publishes press and builds third-party citations on a monthly cadence, so the facts about your business appear somewhere other than the pages you control.
- 1, 2, or 4 releases a month by tier
- Corroborating sources
- Same fact set everywhere
Digital PR and citations is Cognos's monthly practice of publishing press and building third-party mentions that repeat the same facts about your business elsewhere on the web. It gives answer engines a source to corroborate a claim beyond your own marketing pages.
Digital PR & Citations
A model weighs a claim differently when it's corroborated. If the only source describing your expertise is your own homepage, you're a marketing claim. If several independent sources say the same thing, you're a fact.
We publish press releases each month against real developments and place them where they get indexed, then build the surrounding citations that repeat the same core facts about who you are and what you do.
The point isn't the press hit for its own sake. It's giving a retrieval system more than one place to confirm the thing you want it to say about you.
What this fixes.
Only your own site vouches for you
If the only place describing your expertise is your homepage, a model treats it as a claim, not a fact. That uncertainty is exactly what pushes a model to hedge or cite a competitor instead.
Real news never gets written up
New hires, new services, and milestones happen and go undocumented anywhere a model can find them. Every one of those is a missed chance to add a corroborating source at no extra cost.
Inconsistent facts across mentions
Old bios, outdated service lists, and mismatched descriptions pile up across the web from years of ad hoc mentions. A model retrieving from that pile gets a blurred picture instead of one clear fact.
Four steps, every month.
Find the real news
New services, hires, milestones, data you own. Manufactured news reads as manufactured and gets treated that way.
Write for retrieval
The release carries the same entity facts as your site, phrased so a model can lift them without ambiguity.
Distribute and index
Placement where it will actually be crawled, not just dropped on a wire and forgotten.
Reinforce the citations
Supporting mentions and profiles repeating the same facts, so corroboration compounds.
What you get
- 1, 2, or 4 press releases a month depending on tier
- Distribution to indexed outlets
- Supporting citation building
- Consistent entity facts across every placement
Who it's for
Categories where trust is the buying decision: professional services, health, finance, anything with a license attached.
If you have no genuine developments and no interest in creating any, press will feel like an invoice line rather than a lever.
Included in every tier of the Cognos program. Month to month, thirty days notice.
You don't operate this yourself.
Cognos is the engine. Our team runs it on your account, publishes against what it finds, and reports the movement in one monthly document. The managed side, and what it costs, is spelled out on the services and pricing pages.
This is one part of the engine.
Nothing here works alone. Each capability feeds the next, and every one of them is included in the program.
Before you ask us.
Is this traditional PR?
No. We're not chasing brand coverage for its own sake. We're building corroborating sources a retrieval system can find.
What if we have no news?
Most businesses have more than they think: new services, new hires, proprietary data, seasonal guidance. If there's genuinely nothing, we say so rather than fabricate it.
How many releases do I get?
One a month on Tier 1, two on Tier 2, four on Tier 3.
Bring us the number you're trying to move.
We run the audit, then map your first thirty days against it.